Bitcasino wins an EGR award for our work with Baruto

It’s time to pop the champagne! After a year of hard work during the Covid-19 pandemic, our marketing team got good news this June, 2021. Bitcasino won the EGR Marketing and Innovation Award for “Best use of a brand ambassador” for our work with Estonian sumo wrestling icon, Baruto. 

Why did we win?

Baruto has been a Bitcasino brand ambassador since 2020, and we’ve run a number of tournaments, promotions and more with him since then. 

According to the judges, it was all down to us selecting a “very different type of brand ambassador”. Someone who matched our ethos as an outsider and a disruptor. The Ganbaruto Battle, an exclusive Bitcasino slot game from provider OneTouch, which features Baruto was also one of the reasons we stood out to the judges.

At Bitcasino, a brand ambassador is not just a face. We aim to establish long-term partnerships which actually add to the gaming experience for our players on Bitcasino. This is what we have done with Baruto and the GanBaruto Battle slot. It is evident that the EGR judges loved our approach. 

What is the EGR Marketing and Innovation Awards? 

The EGR Marketing and Innovation Awards is one of the most prestigious betting and gaming awards organisations in the world. They go through a vigorous process to identify the most innovative and creative casino operators in the online gaming industry. This is why our award is such a big deal. It recognises how we used our brand ambassador, Baruto, for new and exciting campaigns. 

So, how can you help us celebrate? Why not take on a few spins with the GanBaruto Battle video slot and win your own rewards?