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Much of the popularity of slot machines is tied to the look of the game itself. One of the main reasons why slot machines have continued to be so popular as gameplay has shifted from land-based machines to online ones is the striking aesthetic and visual appeal. Slot machines are designed to be eye-catching, with the hope that as you walk across the casino floor, their bright lights and striking noises will draw you in. This has been replicated with online slot variations, and developers go out of their way to make their versions as appealing as possible. As such, slots have retained their popularity as gaming has shifted to the online space. 

Another aspect of slot machines that makes them such a visual feast for players is the seemingly limitless variety of looks. The basic format of slots is incredibly simple and, for the most part, remains the same across the majority of slot games. This basic format means that when it comes to customising the look and feel of the game, there is a massive amount you can do. In this sense, slots are the perfect blank canvas for games developers to get creative with! Because of this, you will find yourself absolutely overloaded with choice when it’s time to select a slot machine game to play, and regardless of your individual tastes, there is a version out there for you!

The best slots providers out there

Who are the leading slot machine game developers on Bitcasino? Although we have a massive variety of development studios on offer in our library, two in particular stand out. They are OneTouch and Evolution Games. Although slots are not the only game types they develop, over the last number of years, they have built up a strong reputation for themselves in this market, and this is reflected in the growing popularity of their slot machine games.

OneTouch Games: Although OneTouch first built up a name for itself through its online card games, it has been slowly diversifying its portfolio of work into the world of slots. Since being founded in 2015, OneTouch has built up a reputation as one of the leading developers of mobile games and has focused heavily on building up its presence in the Asian and European markets. This strategy has paid off, and in 2019, OneTouch launched a number of mobile games that are destined to become instant classics. The company’s mastery of the mobile casino game format is perfect for the slot machine genre, and there are big things on the horizon for OneTouch.

Microgaming: One of the most well-established players in the online casino gaming market is the now legendary Microgaming  With roots stretching all the way back to 1994, Microgaming developed one of the first online casino games in 1994. Since then, this studio has gone from strength to strength and now employs hundreds of dedicated developers, who are committed to producing the highest-quality casino games. Its offerings are available for both desktops and mobile devices, and include poker, bingo, sportsbook, as well as live-dealer variations. With over 458 games available on Bitcasino, it’s safe to say that Microgaming is one of the most trusted, and most popular, providers on the website!

Juicy 7

Juicy 7 is one of the latest slot games developed by esteemed studio OneTouch. This variation of the classic slot machine formula manages to strike the perfect balance between having a nostalgic, retro charm while still providing enough new content to keep more experienced players interested. Given that OneTouch specialises in mobile games in particular, Juicy 7 comes perfectly optimised for both mobile and desktop users alike, which means that you can start a game no matter where you are! Juicy 7 is a visual feast, and through a robust JavaScript and HTML-5 framework, provides some of the lushest graphics out there!

Fruit Zen

From the critically acclaimed studios of Betsoft comes another instant slot machine classic in Fruit Zen. The newest release from Betsoft’s “SLOTS3 Arcade” series, this state-of-the-art game packs a visual punch that you won’t find in many other games. With unparalleled 3D graphics, lush moving water, and incredible win effects, the relaxing aesthetic of Fruit Zen will help impress even the most experienced players. This peaceful little number has a surprisingly zen vibe to it, and its gentle ambiance is sure to melt the stress of the day away!

Gold Canyon

Another instant classic from Betsoft, Grand Canyon takes the classic slot format and transforms it with a striking Western-themed aesthetic, and adds in a range of interesting new game dynamics. Given that the game is set in the Wild West, you can expect Grand Canyon to pack a visual punch: think dynamite, gunfights and treasure hunting! Innovative gameplay aside – which includes scatter pays, free spins and a classic 5x3 format – Grand Canyon is sure to keep players enthralled with its looks alone!

Lara Croft: Temples and Tombs

To celebrate a 15-year partnership with Square Enix, Microgaming has released several new Tomb Raider-themed casino games that are guaranteed to leave you wanting more. As one of the most iconic video games – and, more recently, movie franchises – out there, Microgaming has a rich lore to draw upon. Fans of the franchise can expect all the striking imagery of the games to be present in this unique take on the classic slots formats – from dusty tombs to creepy mummies, Lara Croft: Temples and Tombs has it all! This impressive archaeological aesthetic gives the game a striking look and helps it stand out from the competition.

Golden Stripe

One our favourite developers, OneTouch Games, knocks it out of the park again with Golden Stripe.

If you have a penchant for the Far East and Chinese mythology, then Golden Stripe is just the slot game for you! It takes the classic slot format that we all know and love, completely reinvents it, and wraps it in a visually stunning Far East aesthetic. Gameplay revolves around a single reel and one pay line, with a single massive reel constantly spinning. While the gameplay unfolds in front of your eyes, expect tigers, turtles, pandas, frogs and dolphins (among many others) to pop up on screen when you least expect it! The gameplay is innovative and at times frantic, but the gorgeous graphics are sure to keep you coming back for more!

Try out our massive range of slots today!

Slot machines have maintained their popularity as casino gaming has moved into the online space – and for good reason! They provide players with an easy-to-pick-up style of play that has few barriers to entry and that can perfectly mimic the playing experience of their land-based counterparts. Additionally, the aesthetic of slots is incredibly appealing and manages to instantly catch your eye and draw you into playing. For this reason, the popularity of slots has continued to grow since casino-goers first moved online. Bitcasino has one of the biggest ranges of online slots out there, providing users with a play-for-fun option that lets users “try before they buy”!

Words: Sean McNulty
Images: Shutterstock