Big bets on the impact of esports on the entertainment industry
The esports industry has shown tremendous growth over the years in terms of technology, viewership, and revenue. With its potential to reach a larger audience than it already has, several brands are now investing in the esports entertainment industry, marketing and advertising through sponsorships and paid promotions.
Booming global esports industry
The esports industry introduced several genres and formats that are constantly piquing the interest of people around the world. Currently, the most popular esports genres are multiplayer online battle arena (MOBA), real-time strategy, battle royale, and first-person shooter (FPS). Games such as Call of Duty (CoD), League of Legends (LoL), and Counter-Strike: Global Offensive (CS: GO) generate millions of dollars in a year.
Playing video games is considered a favourite hobby among youngsters. In fact, the esports industry is expected to surpass the $1.5 billion mark by 2023 according to Business Insider. Since it is slowly taking the world by storm, even celebrities and private investors are taking advantage of this by forming partnerships and making investments.
Among the reasons why esports is gaining mainstream popularity is the rise of streaming platforms like Twitch and YouTube Gaming. Both major and minor tournaments such as the League of Legends World Championship and Pokémon Go Master League are broadcasted in real-time, helping to increase the popularity of esports.
Esports streaming community
The esports industry is fueled by the live streaming culture of video games. If you are wondering what streaming is, it is an activity wherein gamers record themselves while playing in real-time. Streaming became a popular practice in the mid-2010s to the point that Twitch streams garnered more traffic with 185 million streams compared to HBO’s 130 million viewers.
In the industry, there are two main kinds of streamers: professional streamers and content creators. Professional streamers combine high-level play and entertaining commentary to earn income from donations, sponsorships, and subscriptions. On the other hand, content creators are more focused on uploading content or streaming on schedule as a hobby and not solely to earn profit.
Aside from players competing for a huge pool prize, several individual players stream to earn money. Content creators who do not compete in tournaments have dipped their toes in the esports scene, making a profit out of viewership. Their channels make for great entertainment avenues for esports enthusiasts.
Pro gamer for the Sentinels, TenZ, and content creator for 100 Thieves, Kyedae, are good examples of the esports community's vigour and flexibility. Their teams are also among the top competing organisations in the North American region. If you visit their channel on YouTube or on Twitch, you’ll find them playing Valorant and other popular video games.
Besides that, what’s interesting is that known personalities or celebrities have hopped onto the streaming bandwagon. Here are some of the celebrities and famous personalities who are making a name in the esports entertainment industry:
1. Andy Milonakis
Andy Milonakis from The Andy Milonakis Show on MTV is one of the TV personalities who ventured into the esports entertainment industry. Even though the show has been off-air for several years, the loyal fans of Milonakis followed his witty and off-beat sense of humour on Twitch. Aside from playing Super Smash Bros and other popular games, he spends hours talking to his fans.
2. JuJu Smith Schuster
If you are a fan of the National Football League (NFL), you are probably familiar with JuJu of the Pittsburgh Steelers who spends most of his free time on Twitch playing Fortnite and Call of Duty (CoD). The wide receiver also has more than 1 million subscribers on YouTube.
3. Ben Simmons
Ben Simmons is popularly known for his success with the Philadelphia 76ers. The basketball player is a huge fan of Call of Duty: Warzone so he started streaming on Twitch. Most of his streams last from two to three hours. Aside from showing his skills, it is also a way to reach out to his fans.
Simmons is also known for taking his gaming seriously to the point of getting in trouble on Twitter for throwing shade at the Atlanta Hawks during a stream. Additionally, he is often found playing with his teammate Seth Curry and Minnesota Timberwolves’ Karl Anthony Towns.
What are the most popular streaming platforms?
There are several streaming platforms in the market such as Afreeca Tv and Bigo Live but Twitch and YouTube Gaming are competing for the top spot. Even though YouTube has been providing content for a while now, Twitch has more daily live game stream viewers.
However, YouTube tops the spot in regards to non-live content such as gameplays and walkthroughs. Simply put, Twitch is geared towards live streaming while YouTube Gaming is leaning towards content creation.
Netflix to enter the esports market
Esports betting is one of the best ways to boost the excitement of watching a match, but Netflix joining the esports market is a different kind of thrill. It was revealed that Netflix is eyeing to step into the video game arena according to the reports saying that Netflix approached multiple video game analysts.
Netflix’s plan to join the esports industry was hinted at in 2019 wherein they stated that their main competition was Epic Games’ Fortnite. On the other hand, an American video game development studio, Respawn, said that it will be interesting to see a Netflix series about its characters from Apex Legends.
Now that Netflix launched Dota: Dragon’s Blood as an original series, there are also several plans made to release a League of Legends adaptation.
Netflix’s expansion into the esports industry is among the leaps they’ve taken ahead of rivals like Disney+ upon seeing the impact of esports and how it will improve the entertainment industry. The platform is doing all it can to gain an advantage to the point that offering games as a part of the subscription package are rumoured to be part of the plan.
Aside from Netflix adaptations, the esports market is also among the players in the movie industry with Warcraft released in 2016. Even though it garnered negative reviews, the movie managed to gross $439 million worldwide surpassing Prince of Persia: The Sands of Time which was named before as the highest-grossing video game adaptation of all time.
Bright future for esports
Esports is not only for professional gamers and content creators. It is a form of entertainment, a hobby, and a way to earn a profit at the same time. What’s great is that you’ll meet new friends as well! Friends who you can discuss which esports odds to bet on. To learn more about the world of esports, visit Bitcasino for more articles that will hook you up with the latest esports trends.
Words by: Whenna Maata