How streamers make money with online gambling and gaming
Live video game streaming services continue to surge in popularity with gamers who turn a simple game into an interactive performance by streaming it to their audience. With these videos, fans all over the world can watch how the games are played while the streamer progresses through.
Aside from introducing games to their audience, did you know that players or streamers also get paid by the streaming platform if their page gets a significant amount of followers or viewers? This has spurred the growth of game streaming amongst enthusiasts and gamers alike. Are you curious to know how this industry works? Learn more about streamers and how they earn their fortune with online gambling/gaming here at Bitcasino.
About streamers: Who are they?
Streamers are individuals who record themselves while playing video games in front of an internet audience. Their videos contain tutorials and walkthroughs for new games as well as updates for older games. Usually, they discuss game mechanics, match history and other important information related to the game they’re reviewing.
People stream on sites like Youtube and Twitch where they upload pre-recorded videos of themselves discussing games. Despite the fact that the videos were not live at the time, streamers were able to attract a large audience and earn money. Nowadays, live game streaming is now possible across various other social media platforms such as Instagram and Facebook.
How do streamers make money?
Nowadays, there are various ways for streamers to earn money from streaming platforms apart from the volume of viewing activity on their videos. Various companies in the apparel and beverage industry also reach out to them for collaborations and other partnerships to market their products and services.
Get to know more about it below:
Channel subscription revenue
One of the most popular ways streamers earn money is from the channel subscriptions of their audience. This is the most common way of earning revenue with new fans who have just begun watching a streamer’s videos.
Subscriptions allow a streamer's audience to consistently support them while also receiving exclusive benefits. With this, streaming platforms like YouTube and Twitch split subscription revenue evenly with streamers.
Donations from subscribers
Another way for streamers to earn money is by receiving donations from subscribers. Some streaming platforms like Twitch allow subscribers to support their favourite Twitch streamers by purchasing ‘Bits’, which is the platform’s virtual currency that can be traded between watchers and creators.
These Bits can be redeemed to ‘Cheer’, which is used by fans to congratulate the streamer for winning a game or taking down a strong opponent. Each Cheer can cost around US$0.01 per Bit.
Additionally, Twitch users can also donate to their favourite streamers by sending ‘Tips’ via PayPal and other donation platforms. The Tips can range from hundreds to thousands of dollars and the streamers will receive these Tips 100% except for the transaction fees.
Ad revenue is similar to YouTube advertisements where streamers earn money when their audience watches the advertisement from start to finish.
In most cases, streamers will repost their edited live stream video to another platform like Facebook or YouTube to earn more money from advertisements by targeting other audiences.
Partnering with brands/casino sites
These days, it’s common to see streamers partnering with brands and casino sites. They can work with various companies and businesses on a one-time campaign or on a long-term ambassadorship basis. It’s now also common for non-gaming firms to do influencer marketing campaigns with streamers for non-gaming related products and services such as beverages, apparel, fast food chains and more.
Types of brand sponsorships
There are two types of brand sponsorships that streamers do: Product and Tournament sponsorships. Learn more about them below:
- Product sponsorships - Streamers will promote a brand or company’s product whether it’s a game, software or computer equipment.
- Tournament sponsorships - Some streamers are paid by brands to participate in competitions. A lot of video game companies organize their own tournaments and they pick streamers to participate and promote the tournament like the VALORANT Champions Tour.
How brands and streamers work together
Brands and streamers work together in different ways and these can be through Content Creation, Product Development and Driving Affiliate Sales:
- Content Creation - Content collaborations between brands and streamers include but are not limited to sponsored live streams, unboxings, tutorials, giveaways and review videos.
- Product Development - Brands work with streamers to provide their audience with feedback about in-development products.
- Driving Affiliate Sales - To increase the sales of their products, brands collaborate with streamers to give their audience discount codes where they can earn a fee when a product is purchased through their channels.
Esports streaming is becoming more popular due to the increase of online video game players. It has evolved into something similar to sports such as basketball and football.
Streamers can earn sponsorship deals with brands by participating in esports as an individual player or a member of a team. During these sponsorships, streamers act as free agents that are not confined to participate in a single league. Depending on the clauses in the contract, these sponsorships can amount to hundreds to thousands of dollars.
How much do streamers make?
With the online world as the main platform, a lot of individuals have made it into the spotlight of live video game streaming services.
As streaming games have become popular over the years, different names have made it to the list of top streamers in the world. Currently, here are the most popular streamers and how much they make a year:
Ninja – US$25 million
Tyler Blevins, also known as Ninja, is currently the highest-paid and popular streamer. In 2019, he partnered with streaming service Mixer which earned him US$20 - US$30 million and has more than 16 million followers in Twitch.
PewDiePie – US$20 million
Felix Arvid Ulf Kjellberg, commonly known as PewDiePie, is one of the most recognizable names in the gaming and streaming industry as one of the top YouTubers. After joining Twitch in 2017, PewDiePie’s popularity and revenue skyrocketed even more, earning him an average of US$20 million a year.
Shroud – US$12 million
Canadian streamer Michael Grzesiek, also known as Shroud, is also among the most popular streamers today. He is known for being one of the best CS:GO streamers in the world. Shroud has more than 9 million followers on Twitch and has earned US$10 million from his partnership with Mixer.
Top games that are popular among streamers
Streamers are recognised for featuring popular games like DOTA, CS: GO and League of Legends. However, you can also find streamers who play lesser-known games that become popular over time, which is one of the reasons why game streamers earn big revenues.
Here are some of the most popular games among streamers today:
Call of Duty
Call of Duty is one of the oldest games that are still streamed to this day. Currently, the latest release of the video game series, Call of Duty: Modern Warfare, is the most popular COD sequel among streamers. Additionally, Call of Duty: Modern Warfare immediately became a major hit after its release, making it a popular game to streamers and their audiences.
Online video game streaming will continue to rise with the presence of streamers and video game enthusiasts who recognize the amusement of playing video games. Now that you know more about streaming and how much streamers make, go ahead and watch your favourite streamers play the most popular games today. You can even participate in esports betting when you check out Bitcasino’s esports betting page. Choose your favourite games or sports and bet on the teams or individuals you want to win!
Casino slot games
Esports aren’t the only games that steamers are fond of. Many are also sharing the fun of playing and winning in slot games with their audience by streaming them live. With this, streamers are compensated by joining an affiliate program with casino gaming sites and promoting and streaming the games offered on the site. They will then receive revenue from the casino when new players register using the affiliate link.
Words by: Rainielle Barlaw